Decca Sportswear is pleased to announce the appointment of Koen Van Lint as its new CEO. With his extensive experience and passion for the sportswear industry, Decca believes that Koen will bring them back to their rightful place among the top cycling clothing manufacturers.
Founded in 1930, Decca has always had deep roots in the heart of the Belgian Flemish Ardennes. "We have a rich history of creating high-quality cycling clothing, loved by both professional cyclists and enthusiasts. In recent years, we have continued our ascent by focusing more on the retail market.” With Koen Van Lint at the helm, we are confident that we can take Decca to an even higher level both in retail and custom sectors. Koen brings a wealth of knowledge and a proven track record in the sportswear industry. His ability to lead and motivate teams, combined with his strategic vision, make him the ideal candidate for the position of CEO”, according to Marketing Manager, Thierry Eeckman.
Koen's ambition for Decca is clear - to firmly position the brand among the other key players in the world of cycling clothing. He understands the importance of staying true to our heritage while embracing innovation and constantly pushing the boundaries in terms of design and performance. Under his leadership, Decca will continue to deliver exceptional quality products that meet the needs of cyclists, runners, and triathletes so they can perform at their best.
Furthermore, Koen recognizes the value of collaborations and partnerships. He has plans to build strong relationships with professional cycling teams, athletes, and influencers to increase the visibility of the brand and create a powerful network within the industry. In this way, Decca will not only maintain its position as a quality brand in cycling apparel but also cultivate a community of passionate cyclists who proudly wear our products.
We are excited about this new chapter for Decca Sportswear, and we believe that the appointment of Koen Van Lint as CEO will usher in an era of growth and success for our brand. We look forward to the journey ahead as we engage in important collaborations to bring Decca back to where it truly belongs - at the top.